Privacy Policy

Last updated: August 8, 2026

Lipvia ("we," "us," or "our") operates lipvia.com. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have. By using our website or making a purchase, you agree to the practices described here.

We keep this policy in plain language on purpose. If anything is unclear, email us at support@lipvia.com.

What We Collect

When you place an order

Your name, email address, shipping address, billing address, and payment information. Payment details are processed securely by our payment provider (Shopify Payments/Stripe). We do not store your full credit card number.

When you browse our website

Your IP address, browser type, device type, pages visited, time spent on pages, and referring website. This information is collected automatically through cookies and similar tracking technologies.

When you contact us

Your name, email address, and the contents of your message.

When you sign up for emails or SMS

Your email address and/or phone number, along with any preferences you provide.

How We Use Your Information

To fulfill and ship your order, process payments, and send order confirmations and shipping updates.

To respond to your customer support inquiries and process returns under our 30-Day Satisfaction Guarantee.

To send you marketing emails or SMS messages, if you've opted in. You can unsubscribe at any time.

To improve our website, understand how visitors use it, and make our products and content better.

To show you relevant ads on other platforms like Facebook and Instagram, using cookies and tracking pixels.

Who We Share It With

We do not sell your personal information in the traditional sense. We do share certain data with the following service providers to operate our business:

Shopify

Powers our online store, processes transactions, and hosts our website. Shopify's Privacy Policy

Meta (Facebook/Instagram)

We use the Meta Pixel and Conversions API to measure ad performance and show you relevant ads. This involves sharing browsing activity, purchase events, and hashed identifiers with Meta. Under certain U.S. state privacy laws, this may be considered a "sale" or "sharing" of personal information. Meta's Privacy Policy

Shipping carriers

Your name and shipping address are shared with our fulfillment and delivery partners to get your order to you.

Email/SMS marketing

If you opt in to marketing, your contact information is shared with our email/SMS service provider to send you promotional messages and updates.

Analytics

We may use analytics services (such as Google Analytics) that collect browsing data to help us understand how visitors use our website.

Cookies and Tracking

Our website uses cookies and similar technologies. Here's what they do:

Essential cookies

Required for the website to function. They keep your cart active, process checkout, and manage your session.

Analytics cookies

Help us understand how visitors use our site so we can improve it. This data is aggregated and anonymous.

Advertising cookies

Used by Meta and other advertising partners to show you relevant ads on other platforms based on your browsing activity on our site. These are the cookies that may be considered "sharing" or "targeted advertising" under certain state privacy laws.

Your Rights and Choices

Opt out of targeted advertising

Depending on where you live, you may have the right to opt out of the sharing of your personal information for targeted advertising. You can do this by adjusting your cookie preferences on our website, enabling the Global Privacy Control (GPC) signal in your browser, or contacting us directly. If you visit our site with GPC enabled, we will treat this as a request to opt out of targeted advertising for that browser and device.

Unsubscribe from marketing

Every marketing email and SMS includes an unsubscribe link. Click it and you'll be removed. Transactional messages (order confirmations, shipping updates) are not marketing and will still be sent when relevant to your order.

Access or delete your data

You can request a copy of the personal information we hold about you, or ask us to delete it. Email us at support@lipvia.com and we'll respond within 30 days. We may need to verify your identity before processing your request.

Do Not Track

Our website does not currently respond to "Do Not Track" browser signals, as there is no industry standard for how to handle them. However, we do honor the Global Privacy Control (GPC) signal as described above.

How Long We Keep Your Data

We keep your order information for as long as necessary to fulfill our legal and business obligations, including tax and accounting requirements. If you request deletion of your data, we'll remove what we can while retaining what's required by law. Marketing data is deleted when you unsubscribe.

Children's Privacy

Our website is not intended for anyone under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. We encourage you to review this page periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

Questions About Your Privacy?

For data requests, opt-out questions, or anything else about how we handle your information.

Contact Support